From the monthly archives:

September 2008

Print Coatings: Varnish, Aqueous, Lamination, & UV

by Brock September 30, 2008

Why should I consider coating my presentation folders? The two most common reasons for adding a coating over your folders are for protection and aesthetic reasons. Coatings are applied to protect printed folders from exposure to moisture, extreme temperatures, scuffs, scratches and frequent handling. They are also applied to draw the eyes to particular elements; [...]

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Folder Design: What Font is This?

by Brock September 29, 2008

Ever wanted to figure out what font was being used by a certain publication, corporation, or ad campaign? Ever needed to tweak an outsourced design or image but couldn’t remember who designed the piece and had no idea what font they used? Ever needed to tweak your own design and couldn’t remember what font you [...]

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Business Folders 2.0

by Brock September 28, 2008

Today’s small business owners are in a unique position. People seek out the niche companies. Just ask Seth Godin, the marketing genius. The key element is to make your company appear larger than it actually is. By being small and looking big, you will come off as specialty, expert, and a solid choice. If there [...]

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Color Meaning & Psychology: What’s the Best for Marketing?

by Brock September 27, 2008

You have better things to do with your time, don’t you? I sure hope so. Either way, did the rainbow lorikeet catch your eye? I bet it did. We just can’t help being drawn in by the colors all around us. We are conditioned to notice color and it is indeed one of the first [...]

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How Do I Reach the Information Overloaded?

by Brock September 26, 2008

Our era is one of information overload. Our senses have been completely overwhelmed with more information than at any time in our history. We have more time-saving devices than any people in history yet we have the least amount of time left over to enjoy our lives. What we term progress has actually been our [...]

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Pocket Folders: Industry Applications

by Brock September 25, 2008

Look at where America is spending its money-this is exactly where presentation folders are having their most significant impact on business growth. Right now this would be the medical, banking, and real estate industries. If you compete in any of these areas, especially the medical industry, and are not currently using pocket folders; you are [...]

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Presentation Folders: Common Uses by Industry

by Brock September 24, 2008

Packaging matters! By choosing packaging that appeals to your target audience, you can increase the perceived value of your products and services. It has also been shown that the post-purchase experience is influenced by packaging. Presentation folders are simply a form of packaging. From our discussions with customers over the years, it has become rather [...]

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Embossed vs. Debossed?

by Brock September 23, 2008

Have you ever needed the services of a Notary Public? Do you remember how the two sides of their little metal contraption crushed a seal (raised image) into the paper stock? This is a terrific way to visualize the embossing/debossing process. Embossing and debossing are processes of pressing paper into relief using heat and force. [...]

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What is Foil Stamping?

by Brock September 22, 2008

When your presentation folders need an elegant, non-tarnishing metallic finish to be applied, it’s easily accomplished using a process referred to as foil stamping. The reproduction of graphics requiring a high quality reflective image can be effectively achieved by using foil films rather than metallic inks. Metallic inks, similar to standard printing inks, provide a [...]

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Too Many Choices?

by Brock September 21, 2008

Have you ever shopped for something where there were not only too many options to choose from but you couldn’t seem to figure out the difference between them? Toothpaste and big screen televisions are great examples. What combination is better for your teeth; added fluoride, flavor crystals, tartar control, sensitive teeth, whitening, baking soda, enzymes, [...]

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