Our era is one of information overload. Our senses have been completely overwhelmed with more information than at any time in our history. We have more time-saving devices than any people in history yet we have the least amount of time left over to enjoy our lives. What we term progress has actually been our undoing. Most of us no longer have any margin in our lives. We no longer have the time or energy to process all, or even most, of the information that crosses our path. Our attention spans have been washed out to sea. As Jeff Bezos (CEO of Amazon.com) says, we have become a nation of “information snackers”. If you think the world is already moving too fast, check out the following video for what will surely be eye-opening.
With all of that said, how do we go about making sure our marketing communications get through to our target audience while remaining affordable? Let us go over a few of the tried and true methods to ensure catching eyeballs while also staying budget friendly; thus ensuring successful marketing.
Use colors that evoke the emotions you want when designing your presentation folders. Green is a friendly color that has become popular recently. Be bold! Use bold colors to create interest in your products and services. Strong colors like orange, yellow, lime green and bright blue appeal to consumers and help you stand out from the crowd.
Foil stamping your company logo on the front of your pocket folder using gold or silver metallic foil and printing the remainder of the information in a complementary ink color is an easy and cost effective way to design an attention grabbing piece. You’ll find many law offices and CPA firms using foil stamped folders in their practices to create a sophisticated, high-class look to their marketing materials.
First impression matters, so make sure your prospects and customers have no choice but to take notice of your marketing efforts. Choose from the following time-tested high contrast ink color and paper stock combinations:
- White paper with dark blue ink
- White paper with red ink
- Grey paper with dark blue ink
- Ivory paper with brown ink
- Ivory paper with dark blue ink
- Natural paper with burgundy ink
For high impact, choose from the following classic high contrast foil and paper color combinations:
- Navy blue paper with gold foil
- Navy blue paper with silver foil
- Dark green paper with gold foil
- Burgundy paper with silver foil
- Burgundy paper with gold foil
- Black paper with gold foil
- Black paper with silver foil
As you design your printed folders, remember to keep it simple and that more often than not, less is more. Too much information in the design will create noise and distract your audience from focusing on the message you are trying to deliver.
Why use The Folder Store vs. your local print shop or sales person? In a word — expertise! At The Folder Store all we do is design and manufacture presentation folders – folders that are designed to make your presentation memorable! So we know the difference between good and great looking folders. Doesn’t your business deserve great? We can help!
Image Credit: eye of einstein