From the monthly archives:

December 2008

What is the Lifeblood of Your Business?

by Brock December 5, 2008
heart attack

Welcome back to Dr. BrockO’s blog. Just kidding. I realize you were beginning to think this was a medical blog, but we are back to business now. First, let us paint a word picture so you remember the importance of this topic. What are the typical events that lead to a human heart attack? First, [...]

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Got Friction?

by Brock December 4, 2008
brakes

I often find that site owners feel website visitors are looking for reasons to buy from them. So, they give them a laundry lists of features. Do you realize that subconsciously visitors are instead looking for reasons not to buy from you? Their mind attempts to find every conceivable inconsistency it can. Subconsciously they believe [...]

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When Marketing Leads to Unnecessary Deaths

by Brock December 3, 2008
cemetary

“You can’t solve current problems with current thinking. Current problems are the result of current thinking.” ~ Albert Einstein There is real risk in sharing this message because it crosses into personal matters and we cling to our existing beliefs like a life preserver. You will either be open to the message or you will [...]

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Do You Have a Backend?

by Brock December 2, 2008
backend

The average e-tailer or e-commerce store spends the vast majority of their time and resources finding new customers. Ironically, this is the most difficult and expensive task a business faces. After going through all of the effort to acquire this new customer, they simply leave the possibility of reordering to chance. To have a backend [...]

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The Curse of Black Friday & Cyber Monday

by Brock December 1, 2008
black friday

Did you enjoy Black Friday and Cyber Monday? Did you stand in line or squat at websites just waiting to pounce on the amazing deals? Did you land any amazing deals? Do you feel that you won this round? Would you go so far as to say it was a steal? Or did you end [...]

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