From the monthly archives:

May 2010

Twitter going business casual, tests new features

by KaseyS May 12, 2010
Twitter Business Center now in beta-testing

Have you been trying to figure out how to make Twitter work for your small business? Well, it looks like the micro blogging site is trying to reach out to businesses that have been hoping for a more effective way to use social media. Twitter is currently beta-testing what’s being called the Twitter Business Center. [...]

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Trust vs. Fear: Two Important Factors for Your Small Business

by KaseyS May 10, 2010
Is your business built on trust or fear?

I just finished listening to an interesting webcast, which originally took place in February. It was called Moving Your Business Forward Even When the Economy Won’t Cooperate. Andy Birol was the special guest. He is an author and business growth consultant, who has worked with more than 430 companies. Something he said right at the beginning of the [...]

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More mixed news on the economy and what it means for marketing

by KaseyS May 7, 2010
Do tough economic times mean you should cut back on marketing. or is it an opportunity?

Listening to the news, it’s tough to tell if we’re really rebounding from the current recession or if things are still just shaky as they were a year ago. Good news and bad news about the economy make headlines every day. Take the news this week for example. Initial jobless claims were down last week, according to [...]

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Sometimes outside-the-box thinking requires a box

by KaseyS May 6, 2010
The future of fruit?

You may have heard of this before, but square watermelons were back in the news recently as a company in Panama is now getting into the cubed melon business. It seems outrageous and laughable at first. Even The Simpsons made fun of the idea (check out the video clip below).  But apparently there is a market for [...]

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Hard Work + Values = Business Success

by KaseyS May 5, 2010
Amish businesses have a 95% success rate in the first 5 years!

Today I came across an article on CNN.com with a headline that peaked my interest: “Why Amish businesses don’t fail.” The story focuses on the findings of author Erik Wesner whose new book, Success Made Simple: An Inside Look at Why Amish Businesses Thrive, dives into the work ethics of the Amish. The surprising number at the [...]

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One Million in One Month: Why Apple’s iPad has some bite

by KaseyS May 4, 2010
Apple sells 1-million iPads in 28 days

Have you had the chance to play around with an iPad yet? Apple has already sold one-million of the tablet PCs, and it only took a month! To put the number in perspective, CEO Steve Jobs said in a statement “…that’s less than half of the 74 days it took to achieve this milestone with the [...]

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