From the monthly archives:

June 2010

The Show Must Go On: 3 Things to Do When Disaster Strikes Your Business

by KaseyS June 25, 2010

Kimmel got creative when the power went out

I’m kind of a late-night TV junky. As a kid, when I was allowed (or sneakily managed) to stay up late, and got to see Johnny Carson, I thought there was something really special about it. I probably didn’t get most of the jokes, but that’s how I got my first taste of late-night talk [...]

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What Real People Say About Our Custom Presentation Folders

by KaseyS June 23, 2010

If you’ve been reading this blog, you’ve probably heard just about enough on what I think about our presentation folders. So I figured it’s about time for you to hear what actual customers of The Folder Store think about their experience. If you’ve ever happened to order custom folders online from us before, you may have [...]

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Five Reasons Why Your Business Needs Custom Folders

by KaseyS June 22, 2010

To order folders, or not to order folders. That is the question!

We know there are a lot of you out there who are on the fence about whether it’s worth it to order custom folders online. Maybe you’ve been to our website and you still can’t decide if it’s a good idea. You’re asking yourself why you can’t just buy a bunch of super cheap generic folders from [...]

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Do It Right: Make an Impressive Game Plan for Your Business

by KaseyS June 21, 2010

The sports world lost one of the greatest coaches of all-time when former UCLA basketball coach John Wooden passed away earlier this month. Wooden has been inducted into the Basketball Hall of Fame as both a coach and player. He won ten NCAA championships while coaching the Bruins, more than any other college basketball coach. Under his [...]

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Folder Design Tip: Get Your Text in Line!

by KaseyS June 18, 2010

Here’s another thing to think about when you want to design your own custom folders at The Folder Store. How are you aligning your text? This is a lesson I’ve learned the hard way over the years. Let me say up front, that I’m not a pro when it comes to graphic design. But I’ve [...]

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Folder Design Tip: Why Your Images Look Like Junk

by KaseyS June 15, 2010

We’re working on some new resources to help you understand the best way to design your custom folders, and how you can make the process easier for everyone involved. I was speaking with one of our top designers and he was explaining to me the different factors involved with having a nice-looking image for printing [...]

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Got an Idea? Wrap It Up and Put a Bow On It!

by KaseyS June 11, 2010

They say “you can’t judge a book by its cover.” But they also say “image is everything.” In reality, we judge things by their outward appearance all the time. A book with an eye-catching provocative cover is probably more likely to grab your attention than a plain looking cover with nothing but a title and byline. I [...]

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Good Ideas Don’t Stay That Way Forever

by KaseyS June 9, 2010

There aren’t many people around anymore who still remember being able to buy lunch with some loose change. It’s 2010, and now we think getting a combo meal for somewhere in the neighborhood of $5 is an amazing deal. I decided to stick with the fast-food theme I started yesterday after coming across an article on Wired.com [...]

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Small Business Ideas Can Lead to Big Things

by KaseyS June 8, 2010

Are you feeling more optimistic about the future of your business? A new report from the National Federation of Independent Businesses (NFIB) finds small business owners are more upbeat about where things are heading. The Small Business Optimism Index (yeah I know there’s an index for everything these days) increased to 92.2 in May. That’s the highest [...]

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