There’s no doubt that social media can be a valuable marketing and communication tool for your small business. There’s also no doubt that it can be a major time suck.
We’ve discussed on this blog how it can be a trap, how some types of social networking might not be worth your time depending on the type of business you run and the type of customers to which you are marketing.
But there is an emerging social media utility that could help you save time and better manage a wide range of social networking sites.
Knowem.com is a very useful service – especially if you’re looking to secure your brand over a bunch of different social media networks. That means they can keep others from stealing your domain or username so you can have consistent image all across the Internet.
Knowem came on the scene just over one year ago (April 2009) and has clients that include Fortune 500 companies, small businesses and individuals. Since then they’ve reserved more than 350-thousand profiles. Because of the fact that it’s impossible to predict what will be the next big thing in social media – Knowem.com automatically reserves your profile for whatever sites emerge.
The program also lets you keep track of any mentions of your business or username on all those different sites. This way you have no excuse for not knowing what people in the Web 2.0 space are saying about your company. It makes it much easier to use social media for damage control and customer service.
When people are frustrated with your business or brand, you can respond. When people have questions about who you are and what you do – you can answer. Knowem helps you stay on top of all things social media.
But not everything on Knowem is free. You can check username availability across multiple networks, but if you want to get some of the extra bells and whistles you need to cough up some cash.
Pricing for Knowem.com service ranges from $99 for an Individual Plan to $599 for it’s Enterprise services.
Knowem just released its Enterprise version which allows businesses to manage multiple brands and even employee social media accounts through one convenient dashboard. It will sign you up for around 300 social media sites and automatically authenticate your accounts, upload photos, bios and other information to those networks.
Social networking can be an excellent way to manage your brand online. But you also need to create brand awareness in the real world. That’s where The Folder Store comes in. When you order folders for you small business you can create attractive packaging designed to
A marketing plan without folders is like a cupcake without frosting and sprinkles! Print marketing materials without folders is like Santa Claus without his fluffy white beard. Going without custom folders is like going to work without any pants on.
Order your professional presentation folders from The Folder Store today and don’t forget to pay attention to your brand outside of the online social media world.
Image: graur codrin / FreeDigitalPhotos.net
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