If there is one social medial tool that has great value for any sort of business – it’s the blog.
While you may find it hard to connect with Twitter, or just can’t get a decent following on Facebook – there is always value in writing a blog for your small business.
The challenge is getting people to read that blog and driving traffic to it. Sometimes it seems like no matter how compelling your content is – you’re only talking to a well. If there were echoes on the Internet – you would be hearing them.
You need to do a little blogging public relations and get your name out there in what’s become known as the blogosphere. That word is so cool and fresh – my spellchecker doesn’t like it.
Have no fear – the folks at Blograters.com are here to help you out.
Blograter has been doing just what it’s name says since 2005. That’s back when blogging was still an out-of-the-box concept – but today it’s practically become the norm.
To get your blog rated by the site – you simply need to send off an email with a link to the blog you want reviewed.
The service is free – as long as you promise to post a link back to Blograters.com in return for their review.
The big benefit of getting reviewed on Blograters.com is of course a little exposure. The review will include links back to your blog which can drive traffic as well as increase your rankings in search engines like Google. That’s what we call search engine optimization or SEO.
You can read more about SEO and the benefits of blogging in our posts How Much is a #1 Google Ranking Worth? as well as Why Should I Blog for Business? – both posts were written by our resident SEOI expert BrockO.
Need proof he knows what he’s talking about? Try typing custom folders or presentation folders into Google and see where The Folder Store is sitting in the organic search rankings. Go ahead — I’ll wait…
Pretty nice huh?
This blog definitely played a role in helping our site get noticed by more people.
You can start working toward the same thing by writing a blog for your small business and getting it reviewed over at Blograters.com.
Image credit – vilen001
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