Folders

Custom Folders and the Psychology of Color

by Kasey September 10, 2010

How much emphasis do you put on the colors you choose for your marketing materials? Do you leave it up to the designers? Do you pick the colors you like best? The effect colors have on our mind and more specifically the decision-making process should be a crucial part of your strategy. When it comes [...]

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Small Business Lesson – Making Lemonade out of Lemons

by Kasey August 13, 2010

The entrepreneurial spirit comes alive in most of us when we’re very young. It starts with a babysitting business, mowing lawns and raking leaves, or the ever-popular lemonade stand. A 7 year-old Oregon girl found out how tough it can be to run your own small business when a county health inspector shut down her [...]

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Make Your Business Look Bigger With Custom Marketing Folders

by Kasey July 28, 2010

There are a number of different animals in nature that make themselves appear larger than they really are. Some, like the blowfish, do it as a defense mechanism. Others, like the peacock, do it to attract a mate. When you want to look bigger than you really are as a small business, it’s probably to [...]

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What Real People Say About Our Custom Presentation Folders

by Kasey June 23, 2010

If you’ve been reading this blog, you’ve probably heard just about enough on what I think about our presentation folders. So I figured it’s about time for you to hear what actual customers of The Folder Store think about their experience. If you’ve ever happened to order custom folders online from us before, you may have [...]

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Five Reasons Why Your Business Needs Custom Folders

by Kasey June 22, 2010

We know there are a lot of you out there who are on the fence about whether it’s worth it to order custom folders online. Maybe you’ve been to our website and you still can’t decide if it’s a good idea. You’re asking yourself why you can’t just buy a bunch of super cheap generic folders from [...]

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Folder Design Tip: Get Your Text in Line!

by Kasey June 18, 2010

Here’s another thing to think about when you want to design your own custom folders at The Folder Store. How are you aligning your text? This is a lesson I’ve learned the hard way over the years. Let me say up front, that I’m not a pro when it comes to graphic design. But I’ve [...]

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Folder Design Tip: Why Your Images Look Like Junk

by Kasey June 15, 2010

We’re working on some new resources to help you understand the best way to design your custom folders, and how you can make the process easier for everyone involved. I was speaking with one of our top designers and he was explaining to me the different factors involved with having a nice-looking image for printing [...]

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One Million in One Month: Why Apple’s iPad has some bite

by Kasey May 4, 2010

Have you had the chance to play around with an iPad yet? Apple has already sold one-million of the tablet PCs, and it only took a month! To put the number in perspective, CEO Steve Jobs said in a statement “…that’s less than half of the 74 days it took to achieve this milestone with the [...]

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Would You Be Interested in Pre-Designed Folders?

by Brock November 9, 2008

We are always thinking about ways we can make it easier for customers to design presentation folders. Lately, we have been thinking of offering pre-designed folders as a way to help small businesses on a tight budget avoid the added expense of graphic designers. We have found that many of our customers have a difficult [...]

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Do You Offer Folder Templetes I Can Give to My Designer?

by Brock November 8, 2008

Yes, we have included folder templates for all of our most popular folder styles on our website. If you will be using the services of a graphic artist, simply point them to this page and they can take care of the rest. If you plan to do the design work yourself, you may also be [...]

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