Marketing

More on Powerful Words and Marketing Folders

by Kasey September 15, 2010
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Using the right words when you write copy, blog posts, sales letters or any sort of marketing material for your small business is the most direct way to communicate with customers and clients. Words are probably the most powerful weapon in your marketing arsenal. We’ve already covered how storytelling is one of the most effective [...]

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Presentation Folders and the Power of Words

by Kasey September 13, 2010
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A picture may be worth 1,000 words, but the pen is mightier than the sword. In reality – a solid marketing strategy is going to make good use of both the images and the words associated with your small business. How you blend the colors and pictures along with the words and stories you use [...]

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Do You Really Know Who Your Customers Are?

by Kasey August 31, 2010
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Who is your true target market? Do you really know what kind of person is the best possible customer for your small business? The answer may not be as obvious as you would assume. Even when you are selling a product or service that seems perfect for a certain type of customer – the people [...]

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Reach Your Goals With a Good Marketing Plan

by Kasey August 20, 2010
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It’s a lot easier to figure out where you’re going when you have a map to show you the way. A solid marketing plan could be the difference between small business success and complete failure. To put it very simply, a marketing plan lists your goals and how you plan to reach them. When you [...]

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KISS: Keeping it Simple with Small Businesses

by Kasey August 3, 2010
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We’ve all heard the acronym KISS used before. It stands for Keep It Simple Stupid – or silly or whatever s-word you want to use. Remembering to keep the concept of your company clear and easy to understand is an important aspect of solid marketing. Being easy to understand means potential clients and customers are [...]

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Four Things Harvey Pekar Taught Us About Running a Successful Small Business

by Kasey July 13, 2010

Cleveland may have lost NBA star Lebron James to Miami this week, but it also lost a much more influential cultural icon. Prolific comic book writer Harvey Pekar, the creator of the comic book series American Splendor, died this week at his home in Cleveland Heightsat the age of 70. Pekar was not extremely wealthy, [...]

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How to be a One-of-a-Kind Small Business

by Kasey July 12, 2010

Does your small business stand out from the crowd or do you blend in with all of the competition? Every business needs to find a way to break through all the noise and grab the attention of potential customers. Sometimes it feels like you’re yelling and screaming about special offers and one-time deals. But any [...]

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What the Boom Box Can Teach You About Running a Business

by Kasey July 6, 2010

Have you heard? The boom box is making a major comeback. It’s ready to take on those puny little mp3 players and reclaim the throne as king of the music players. Wired.com just reviewed a few of the most popular new models of boom boxes or ghetto blasters or jam boxes as they’ve been called. [...]

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Do It Right: Make an Impressive Game Plan for Your Business

by Kasey June 21, 2010

The sports world lost one of the greatest coaches of all-time when former UCLA basketball coach John Wooden passed away earlier this month. Wooden has been inducted into the Basketball Hall of Fame as both a coach and player. He won ten NCAA championships while coaching the Bruins, more than any other college basketball coach. Under his [...]

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