From the category archives:

Marketing

Where Are The Big Ideas Coming From?

by KaseyS July 20, 2010

The Wright brothers owned and operated their own bicycle shop before becoming the first to fly. Thomas Edison started out small and ended up churning out inventions like the phonograph, the electric light bulb and the stock ticker from his research lab in New Jersey. Hewlett-Packard, one of the first companies to produce early versions [...]

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Where to Go For Solid Small Business Advice

by KaseyS July 15, 2010

“The only thing to do with good advice is to pass it on.” ~Oscar Wilde We hope you’ve found our insights on The Folder Store Blog at least somewhat interesting and insightful. Our goal is to create a place for you to learn and discuss small business news and practices. Of course in the process, [...]

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Four Things Harvey Pekar Taught Us About Running a Successful Small Business

by KaseyS July 13, 2010

Cleveland may have lost NBA star Lebron James to Miami this week, but it also lost a much more influential cultural icon. Prolific comic book writer Harvey Pekar, the creator of the comic book series American Splendor, died this week at his home in Cleveland Heightsat the age of 70. Pekar was not extremely wealthy, [...]

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How to be a One-of-a-Kind Small Business

by KaseyS July 12, 2010

Does your small business stand out from the crowd or do you blend in with all of the competition? Every business needs to find a way to break through all the noise and grab the attention of potential customers. Sometimes it feels like you’re yelling and screaming about special offers and one-time deals. But any [...]

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Why the Economy Needs Strong Small Businesses

by KaseyS July 9, 2010

The success of the American small business and an economic recovery go hand in hand – according to many economists. But a new study from a payroll services company suggests things are slowing down for smaller companies, particularly in the area of hiring new workers. Some analysts say that’s bad news for the nation.

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How the Small Business Jobs Bill Could Affect You

by KaseyS July 2, 2010

This week, Democrats in the U.S. Senate introduced their version of a small-business jobs bill. President Obama has been pushing lawmakers to move forward on the legislation with the hope it could give our economy a much-needed boost. The House already passed its own version of a bill including the Obama administration’s plan to lend [...]

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Is Social Medial for My Business a Waste of Time?

by KaseyS July 1, 2010

It’s a little overwhelming isn’t it? The sheer number of avenues in the Web 2.0 world is staggering. You’ve probably heard that it’s crucial for your small business to dive into the social media world. “If you’re not on Twitter and Facebook you’re missing out!” This online world connecting us with so-called friends and followers [...]

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Five Reasons Why Your Business Needs Custom Folders

by KaseyS June 22, 2010

To order folders, or not to order folders. That is the question!

We know there are a lot of you out there who are on the fence about whether it’s worth it to order custom folders online. Maybe you’ve been to our website and you still can’t decide if it’s a good idea. You’re asking yourself why you can’t just buy a bunch of super cheap generic folders from [...]

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Do It Right: Make an Impressive Game Plan for Your Business

by KaseyS June 21, 2010

The sports world lost one of the greatest coaches of all-time when former UCLA basketball coach John Wooden passed away earlier this month. Wooden has been inducted into the Basketball Hall of Fame as both a coach and player. He won ten NCAA championships while coaching the Bruins, more than any other college basketball coach. Under his [...]

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Folder Design Tip: Get Your Text in Line!

by KaseyS June 18, 2010

Here’s another thing to think about when you want to design your own custom folders at The Folder Store. How are you aligning your text? This is a lesson I’ve learned the hard way over the years. Let me say up front, that I’m not a pro when it comes to graphic design. But I’ve [...]

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